Profile – Alison Munsch (Principal)

Seasoned marketing research professional with over fifteen years of experience that encompasses both the client side and supplier side of the business of marketing research. Effective team player with a proven track record of identifying business issues and designing the research to provide actionable and insightful information for business decision making and strategy development.

Alison Munsch has worked in the capacity of research professional in premier organizations including The Gillette Company, The Pepsi Cola Company, Kraft Foods and Metlife. Alison has also worked in senior roles in research consulting, specializing in ethnic markets.

Scope of projects includes: Positioning Research; Advertising/Promotions Development; Advertising Testing and Tracking; Product/Package Testing; Ethnic Research; Consumer Satisfaction Research; Sales/Household Analysis using IRI and Nielsen Data; Business to Business Research; Qualitative Research (brainstorming, focus groups); Internet Research; On-line Research; International Research.

Project work has been conducted across a variety of categories including packaged goods, automotive, communications, technology, financial services, foodservice, retail, human resources, medical and social programs.

Alison Munsch is an experienced focus group moderator and a Synectics trained facilitator. Innovative techniques are used in qualitative work to render richer responses from consumers to provide more relevant marketing insights. Qualitative experience includes work with children, minority groups, business professionals, medical professionals and general market consumers.

Alison Munsch holds a Masters Degree in Applied Research from the City University of New York. Alison is a Ph.D. Candidate at Saybrook University.

Alison Munsch is an adjunct faculty member teaching Marketing Research at Fordham University’s Graduate Business Management Program, as adjunct faculty teaching Consumer Behavior at Iona College’s GBA Program and topics in the area of Sociology in the Undergraduate Liberal Arts Program.

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