Insights For Actions Research:

• Turning Data into Knowledge.
• Human Expertise. Amplified by AI.

At Insights For Actions Research, we are a full-service marketing research and consulting firm dedicated to delivering research that drives informed decision-making. We combine time-tested methodologies with the power of generative AI to deliver sharper insights faster.

We believe generative AI is not a replacement for thoughtful, well-executed research—it’s an amplifier. When used responsibly, AI enhances our ability to identify patterns, surface deeper consumer narratives, and accelerate analysis without compromising rigor. At every stage of our work, we integrate AI tools to complement—not override—human judgment and lived experience.

Marketing Research Expertise

Qualitative Research

We use a mix of traditional and AI-enhanced approaches to explore attitudes, behaviors, and unmet needs through:
– Focus Groups, Triads, Dyads
– In-Depth One-on-One Interviews
– Online Qual Platforms and Conversational AI Probes
– Ethnographies (In-Person & Digital)
– Creative Problem Solving & Ideation Sessions

Quantitative Research

Our data-rich studies are built on methodological integrity, powered by new tools:
– Surveys via Internet, Telephone, and Central Location Testing (CLT)
– Predictive Analytics & Advanced Statistical Modeling
– AI-Assisted Coding of Open-Ended Data
– Research Design, Field Management, and In-Depth Reporting

Strategic Capacity & On-Demand Support

We provide flexible, high-impact support when internal resources are stretched, including:
– Staff transitions
– Hiring freezes and bandwidth gaps
– Time-sensitive initiatives
– Interim support during vacation, medical, family, or parental leave

Corporate Training & Facilitation

We offer dynamic training for teams seeking to upskill in today’s evolving insight environment:
– Fundamentals of Marketing Research & Strategy
– Multicultural Marketing & Inclusive Insights
– Using Generative AI Responsibly in Market Research
– Unconscious Bias Awareness in Consumer Understanding – Inclusive Leadership Strategies

Strategic Consulting

Our consulting services help organizations sharpen focus and align action through:
– Marketing Plan Development
– Brand Positioning Strategy
– Multicultural Engagement & Messaging Frameworks
– Cross-Functional Insight Activation

Insights For Actions Research equips clients with forward-thinking, inclusive, and technology-enhanced research solutions. Our approach combines the irreplaceable power of human insight with the possibilities of AI, delivering research that is both timely and timeless.